Select Page



TrueLove Branding, Website and Advertising


Project Brief

Links Jewelry is a luxury colored diamond brand based in New York. They wanted to lunch a brand of vividly colored diamonds and asked me to design their logo. The logo needed to show the colors of the diamonds available in the brand which were blue, brown, black and white. They also needed each color branded separately with its own logo and name. They also needed a new website to raise brand awareness and credibility. The website had to feature various pieces of their best selling jewelry and it also needed to feature a sales tracking tool.

The TrueLove®  brand then needed a new marketing campaign for their Caribbean season and wanted to use a particular image of a model in a hat. The ad had to fit to various magazine dimensions and feature two of TrueLove’s best selling blue diamond rings. It also had to fit with the company color scheme and feature a list of stores that stock the jewelry.

The Outcome

The logo symbolizes the way the light dances through the diamonds and is radiated out as a beautiful sparkle.

The website has been up for two years and traffic has steadily grown over that period.

The ad will be seen by over 5 million cruise ship passengers in the next 6 months. I have also created similar designs to be used for banners and display boxes for retailers throughout the Caribbean.

This is the original image before I retouched it.